How to build brand love and why it matters now
A crisis can bring out the best in people. And it can for companies too.…
Author The Drum
The Drum
The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.
Sir Martin Sorrell: WPP has ‘failed’ when first-party data is not integrated and leveraged
WPP’s chief executive Sir Martin Sorrell is hoping to better unite the holding company’s $5bn…
Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…