Author Thomas Barta

Thomas Barta speaks, writes, and consults to marketing leaders on raising and achieving their growth aspirations. A former McKinsey partner, he conducts leadership research—including the world’s largest study, with over 68,000 executive assessments—on what makes for an impactful CMO. Thomas has consulted and marketed for over 20 years. He is the co-author of “The 12 Powers of a Marketing Leader”.

Patrick Barwise is emeritus professor of management and marketing at London Business School and a prize-winning author, speaker, and consultant. He's a co-author of The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (McGraw-Hill; September 2016).