How L’Oréal’s Perso solves a particular problem
Cosmetics brand L’Oréal has long been in the forefront of meaningful digital transformation and has…
Author Warc Staff
The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
Creating a framework for digital healthcare content
Healthcare brands have a unique opportunity to use digital content to help people understand what…
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
Why healthcare marketers should learn from banking
Healthcare marketers face unique challenges around the use of data – integrating personal medical data…
How the concept of ‘experience debt’ leads to more serious CX focus
Though some of the language around customer experience can appear fuzzy, a poor experience creates…
Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…
William Grant rethinks the whisky category
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…