How Microsoft optimised on perception
Microsoft’s research and insights team linked revenue data to customer perception surveys to understand the…
Author Warc Staff
Avon’s Amazon lessons
Avon is one of the original DTC businesses, with “Avon Ladies” demonstrating and selling products…
How are you measuring brand trust?
When measured the right way, brand trust has the potential to be an insightful and…
Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
Ambitious in-house agencies need strategy capabilities
In-house agencies are evolving, with half aspiring to become a lead creative agency for their…
What’s the future of print?
The shrinking size of the print ad market reveals that many marketers are shifting investment…
Overcoming the barriers to creativity
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find…
Email marketing metrics improve post-pandemic
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…
CMOs look for the ‘why’ on Web3.0
The opportunity of the metaverse and Web3.0 requires careful consideration, according to a panel of…