Occasion marketing in the age of COVID-19
The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out…
Author Warc Staff
Media owners offer creative help
Media owners are offering a range of services in an attempt to keep advertisers on…
Who is tomorrow’s marketer?
The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning,…
Maintaining share of voice is key in recessions
Maintaining share of voice is critical for advertisers during a recession, both to stay front…
Big brands put current campaigns on ice to generate new virus-related content
New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals…
What is a brand’s role in a time of crisis?
COVID-19 is unlike anything most of us have had to face in our lifetimes but…
Nike’s four-phase COVID-19 response strategy
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and…
Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…
Drinks brands switch to making hand sanitiser
One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it…
Contextually relevant content boosts DOOH
Digital Out of Home campaigns that focus on delivering contextually relevant content significantly increase ad…