How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
Author warc
The 5 ‘Frontier CMO’ strategies to lead brands to economic recovery
With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed,…
The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…