Growing U.S. Product Placement: How Far Can It Go?
Branded entertainment/product placement on TV continues to seek new heights — as well as potentially…
Author Wayne Friedman
Wayne Friedman
Wayne Friedman is West Coast Editor of MediaPost.
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
YouTube Monitoring Ad-Friendly Content – To Become More Like TV Networks?
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other…