Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look…
Author Will McInnes
Will McInnes
Will McInnes is CMO of social intelligence platform Brandwatch. He's also a board member of the Big Boulder Initiative, the mission of which is to establish the foundation for the long-term success of the social data industry..
Social Success for the CMO: Four Signs You’re Doing It Right
Social intelligence is a vital component of a CMO’s toolkit. Any modern, innovative CMO knows…