Five Ways Successful Brands Unsell to and Instead Woo Customers
Have a brand and want to charge a premium? Then you better stop selling to…
Author Wolfgang Schaefer
Wolfgang Schaefer
Wolfgang Schaefer is chief strategic officer at SelectNY, a leading premium brand-building network. He is also co-author of Rethinking Prestige Branding.
JP Kuehlwein
JP Kuehlwein is executive vice-president at Frédéric Fekkai, a New York-based prestige salon operator and hair care brand, and an Outside Director of Smith & Norbu, a luxury optical frame maker in Hong Kong. He is also co-author of Rethinking Prestige Branding.