Are advertisers going to infiltrate our dreams?
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’…
Author Zachary Crockett
Zachary Crockett
I’m a writer based in San Francisco. My work — a mix of narrative-driven reporting, visuals, and data analysis — explores the extraordinary in the ordinary. I’m particularly interested in the process of invention, strange obsessions, and the microeconomics of subcultures.
Are advertisers going to infiltrate our dreams?
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’…
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…