Unleashing the Ideavirus by Seth Godin
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the…
Beyond Advertising by Catharine Findiesen Hays, Yoram (Jerry) Wind
Creating Value Through All Customer Touchpoints The fundamental relationships among brands, media, and people are…
Madison Avenue Manslaughter by Michael Farmer
An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies The advertising industry…
A NEW Marketer by Maneesh Sah
How to Inspire b2b Sales Acceleration with Insight Marketing “Brand Awareness” Is Dead… A New…
Friction by eff Rosenblum, Jordan Berg
Passion Brands in the Age of Disruption Every industry around the globe is being completely…
INSIGHTS by Chris LoPresti
Reflections from 101 of Yale’s Most Successful Entrepreneurs What if you could sit with the…
Brand Real by Laurence VINCENT
How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Companies are forever…
Different by Youngme Moon
Escaping the Competitive Herd Why trying to be the best … competing like crazy ……
Experiential Marketing by Bernd H. Schmitt
How to Get Customers to Sense, Feel, Think, Act, Relate Engaging, enlightening, provocative, and sensational are the words…
AdWords Workbook by Jason McDonald Ph.D.
Advertising on Google AdWords, YouTube, and the Display Network Learn AdWords in Plain English – Step by Step! Buy…