Advertising by Design by Robin Landa
Generating and Designing Creative Ideas Across Media Don’t miss the new updated edition of the…
Marketing to the New Majority: Strategies for a Diverse World by David Burgos, Ola Mobolade
Today, diversity is the default, not the exception. “Minorities” are already the majority in some…
The New Rules of Green Marketing by Jacquelyn Ottman
Strategies, Tools, and Inspiration for Sustainable Branding Green products have been around since the 1970s,…
The Secrets of Successful Creative Advertising by Tom Attea
“Tom’s book rocks! It tells you how to create advertising that succeeds – reliably! -…
The End of Advertising as We Know It by Armin Brott, Sergio Zyman
The controversial marketing guru discusses the revolution in advertising strategy “What can I say about…
The Power of Cult Branding by Bolivar J. Bueno, Matthew W. Ragas
How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!) Like religious…
Marketing 3.0 by Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
From Products to Customers to the Human Spirit Understand the next level of marketing…
UnMarketing by Alison Kramer, Scott Stratten
Stop Marketing. Start Engaging No one likes cold calls at dinnertime, junk mail overflowing your…
UnSelling by Alison Kramer, Scott Stratten
The New Customer Experience UnSelling is about everything but the sell. We put all of…
Everybody Writes by Ann Handley
Your Go-To Guide to Creating Ridiculously Good Content Finally a go-to guide to creating and…