Marketing by Bernadette Jiwa
A Love Story: How to Matter to Your Customers “Bernadette’s back, and just in time.…
The Fortune Cookie Principle by Bernadette Jiwa
The 20 keys to a great brand story and why your business needs one. “This…
Difference by Bernadette Jiwa
The one-page method for reimagining your business and reinventing your marketing “This book is a…
Epic Content Marketing by Joe Pulizzi
How to Tell a Different Story, Break through the Clutter, and Win More Customers by…
Where the Suckers Moon by Randall Rothenberg
The Life and Death of an Advertising Campaign Rothenberg chronicles the brief, turbulent marriage between…
Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, Lisa Davis
Persuading Customers When They Ignore Marketing Evolving from the premise that customers have always behaved…
Re-Imagine! Business Excellence in a Disruptive Age by Tom Peters
More than just a how-to book for the 21st Century, Re-imagine! is a call to…
The New Rules Of Marketing And PR by David Meerman Scott
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing…
Life After the 30-Second Spot by Joseph Jaffe
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to…
The Innovator’s Dilemma by Clayton M. Christensen
The Revolutionary Book That Will Change the Way You Do Business “Absolutely brilliant. Clayton Christensen…