Here Comes Everybody by Clay Shirky
The Power of Organizing Without Organizations A revelatory examination of how the wildfirelike spread of…
The Science and Art of Branding by Giep Franzen, Sandra E. Moriarty
This innovative work provides a state-of-the-art overview of current thinking about the development of brand…
Branding Yourself by Erik Deckers, Kyle Lacy
How to Use Social Media to Invent or Reinvent Yourself Want a new job or…
Designing Brand Experience by Robin Landa
Creating Powerful Integrated Brand Solutions (Graphic Design/Interactive Media) In today’s competitive marketplace, establishing a creative…
Tilt by Niraj Dawar
Shifting Your Strategy from Products to Customers Why do your customers buy from you rather…
Unconscious Branding by Douglas Van Praet
How Neuroscience Can Empower (and Inspire) Marketing For too long marketers have been asking the…
Global Content Marketing by Pam Didner
How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that…
Hello, My Name Is Awesome by Alexandra Watkins
How to Create Brand Names That Stick Every year, 6 million companies and more than…
Decoding the New Consumer Mind by Kit Yarrow
How and Why We Shop and Buy Take a glimpse into the mind of the…
What Great Brands Do by Denise Lee Yohn
The Seven Brand-Building Principles that Separate the Best from the Rest Discover proven strategies for…