Permission Marketing by Seth Godin
Permission Marketing: Turning Strangers into Friends and Friends into Customers The man Business Week calls…
Buyology by Martin Lindstrom
Buyology: Truth and Lies About Why We Buy How much do we know about why…
Influence: The Psychology of Persuasion by Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how…
Selling the Invisible by Harry Beckwith
Selling the Invisible: A Field Guide to Modern Marketing ELLING THE INVISIBLE is a succinct…
The Life of P. T. Barnum by P T. Barnum
For more than fifty years, Phineas T. Barnum embodied all that was grand and fraudulent…
Crossing the Chasm by Geoffrey A. Moore
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins…