Subscription Marketing by Anne Janzer
Strategies for Nurturing Customers in a World of Churn Have you changed your marketing to…
The History of Marketing Science by Russell S Winer, Scott A Neslin
The field of marketing science has a rich history of modeling marketing phenomena using the…
Email Marketing Demystified by Matthew Paulson
Build a Massive Mailing List, Write Copy that Converts and Generate More Sales While many…
Advertising & the Business of Brands by Bruce Bendinger
Twelve of the top professors in ad education team up to create an up-to-date introduction…
#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently…
Growth Hacking: Silicon Valley’s Best Kept Secret by Chad Riddersen, Raymond Fong
In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct…
Archetypes in Branding: A Toolkit for Creatives and Strategists by Joshua C. Chen, Margaret Hartwell
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand…
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Carol Pearson, Carol S. Pearson, Margaret Mark
A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable…
Digital Body Language by Steven Woods
Marketing is undergoing a major shift that has been brought on by the change in…
Scientific Advertising by Claude Hopkins
This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service -…