Manufacturing Demand by David Lewis
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the…
Think Outside the Inbox: The B2B Marketing Automation Guide by Adam Blitzer, David Cummings
Marketing automation has been called the most transformative advancement in sales and marketing since the…
Methods of Persuasion by Nick Kolenda
How to Use Psychology to Influence Human Behavior Over 25,000 copies sold. Using principles from…
The Content Trap by Bharat Anand
A Strategist’s Guide to Digital Change “A masterful and thought-provoking book that has reshaped my understanding…
Engage! by Brian Solis
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the…
Linchpin: Are You Indispensable? by Seth Godin
This life-changing manifesto shows how you have the potential to make a huge difference wherever…
Caffeine for the Creative Mind by Stefan Mumaw
250 Exercises to Wake Up Your Brain What do you do if you are lagging…
Lateral Thinking: Creativity Step by Step by Edward De Bono
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move…
A Technique for Producing Ideas by James Webb Young
Advertising Age Classics Library
From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina
Front-Line Dispatches from the Advertising War Vividly reminiscent of the goings-on at Sterling Cooper—the late…