The Big Data-Driven Business by Russell Glass, Sean Callahan
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Get the…
What’s the Future of Business by Brian Solis
Changing the Way Businesses Create Experiences “In today’s rapidly changing digital environment, Darwinism is alive…
Audience by Jeffrey K. Rohrs
Marketing in the Age of Subscribers, Fans and Followers Proprietary audience development is now a…
Thanks for the Feedback by Douglas Stone, Sheila Heen
The Science and Art of Receiving Feedback Well The coauthors of the New York Times–bestselling…
Creativity, Inc. by Amy Wallace, Ed Catmull
Overcoming the Unseen Forces That Stand in the Way of True Inspiration From Ed Catmull,…
Give and Take by Adam M. Grant
Why Helping Others Drives Our Success A New York Times and Wall Street Journal bestseller from Wharton’s…
To Sell Is Human by Daniel H. Pink
The Surprising Truth About Moving Others #1 New York Times Business Bestseller #1 Wall Street…
Positioning by Al Ries, Jack Trout
The Battle for Your Mind The first book to deal with the problems of communicating…
Brand Romance by Neil Gridley, Yasushi Kusume
Using the Power of High Design to Build a Lifelong Relationship with Your Audience For…
Sonic Branding: An Introduction by Daniel Jackson
Brands have become very important as sources of value and a means to build value…