Hit Brands by Daniel Jackson, Eric Sheinkop, Richard Jankovich
How Music Builds Value for the World’s Smartest Brands In the battleground for the hearts…
The Theory and Practice of Change Management by John Hayes
Fourth Edition Now with over 60 international case studies, 2 new chapters, coverage of CSR…
Breaking Through by Sandra Vandermerwe
Implementing Disruptive Customer Centricity 2nd Edition Customer centricity is fundamental to business growth and ongoing…
Luxury Brands in Emerging Markets by Douglas Bryson, Glyn Atwal
The rewards of success in emerging markets are potentially huge, and as luxury companies continue…
The Brand Strategist’s Guide to Desire by Anna Simpson
How to give consumers what they actually want Brands are supposed to meet their customers’…
Insidious Competition by Richard Telofski
The Battle for Meaning and the Corporate Image The battle for the meaning of your…
Trust Agents by Chris Brogan, Julien Smith
Using the Web to Build Influence, Improve Reputation, and Earn Trust The New York Times…
The Global Brand by Nigel Hollis
How to Create and Develop Lasting Brand Value in the World Market Rapid advances in…
Tell to Win by Peter Guber
Connect, Persuade, and Triumph with the Hidden Power of Story Today everyone–whether they know it…
The On-Demand Brand by Rick Mathieson
10 Rules for Digital Marketing Success in an Anytime, Everywhere World Call it the digital…