Now with over 60 international case studies, 2 new chapters, coverage of CSR and ethics, video interviews with change practitioners and an improved guiding framework, the fourth edition of this best-selling change management textbook is more practical and immersive than ever.
BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.