Martin Lindstrom has been disintermediating the world of brands and branding with his seminal work over the past few decades. He is a TIME Magazine Honoree and well entrenched within the revered Thinkers 50 community for his stand out work in the field of branding and marketing. His work is fueled by the power of empathy, driven by insights from small data and in no less measure inspired by common sense. He opens up here to BrandKnew (published by ISD Global) in a freewheeling chat where among other things he talks about his new book ‘ The Ministry of Common Sense ‘.
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