Browsing: Advertising
HEINEKEN TURNED LATE-NIGHT NYC OFFICE WORKERS INTO OUTDOOR ADS
Stunt promoting its app-closing bottle opener dubbed ‘The Closer’ literally spotlighted those working late https://www.youtube.com/embed/MXKvKU-EyA4…
Ryan Reynolds is the unlikely hero for the ad industry
Ryan Reynolds co-founds nonprofit to help make creative careers accessible He’s known for his hilarious spots on…
Why Today’s Ad Industry Could Never Produce the Next Warhol
Be patient and let unconventional talent find their calling There has been a lot of…
Want Fresher Creative? Stop Siloing Your Agencies
4 strategies to avoid the copycat sea of sameness Modern brands are increasingly complex, the…
What is a copywriter?
Adland needs to reclaim the term because it has been cheapened and debased. The answer…
The Doomsday Clock is ticking on the world’s biggest advertising festival
Six key takeaways from this year’s Cannes Lions and how your campaigns can be better…
Empathy trumps fear as copywriting evolves
How to Write Copy That Sells in a Post-Pandemic World Do you want more sales?…
Global: Has advertising lost its connection with consumers?
Advertising has always been designed to attract consumers to products and brands but is it…
4 Top Creatives on the Ads That Influenced Them
In our new series, we hear from Omid Farhang, Pum Lefebure, Walter Geer and Gerry…
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…