Browsing: Advertising
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
Why creativity always loses the battle against eight indifferent consumers
While the commissioning of qualitative and quantitative research is clearly important, the role of the…
‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
Hiring practices, employee benefits and company diversity are in focus at agencies and marketing organizations…
Ad of the Day In Oreo and PFLAG’s Sweet Short Film, a Gay Man Finds a LifelongAlly in His Mother
The intersection between identity and culture is rarely more pronounced than when a person decides…
How agencies are innovating in the metaverse
Brands are flocking to the metaverse – with mixed results. Through it all, many of…
A throwback to some memorable Mother’s Day ads
There’s been some incredible Mother’s Day campaigns throughout the years. Ones that make you shed…
Spare me a cape, my neurodiversity isn’t a superpower
My neurodiversity isn’t a superpower. I desperately want it to be and reading the copious…
How long is too long for an ad? Apple releases 9 minute spot
It’s known for its unique and cut-through campaigning, but is a nine-minute spot too long…
Short-term fixation is a challenge for both brands and agency cultures
A focus on performance marketing carries risks for agency working cultures as well as long-term…