Browsing: Advertising
How to implement an actionable data ethics framework
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
The Advertiser’s Playbook: Strategies and tactics for 2022 planning
Brands play an exciting role in shaping the future of the media industry. However, with…
THE SERIOUS CASE FOR HUMOR
Advertising, an industry that has always taken pride in making the audience smile, is increasingly…
QUESTION EVERYTHING, INCLUDING THIS
Over 100 years ago Albert Einstein published the special theory of relativity. In the ensuing…
13 recommended agencies with global capability
As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines…
Image streaming: Why it’s perfectly positioned for a post-cookie landscape
Streaming has embedded itself into so much of what people do today that they barely…
Join the B Hive: Why agencies are seeking B Corp certification
Aside from being purposeful, it’s good for business. It’s no secret that modern consumers and…
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
How Agencies Can Retain Clients When a New CMO Comes In
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO…
Misleading metrics: How disinformation networks fake audiences
False behaviours and identities online can undermine the whole system of digital advertising that brands…