Browsing: Advertising
Verified Valentino: eBay fashions new campaign spotlighting luxury handbag authentication
https://youtu.be/HNzjw3PYGRM In an effort to promote its recently expanded luxury goods authentication service — which…
THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW
The week’s weirdest ideas plus fairy tales and classic ads reborn Here, a look at…
Ad Agency Trends To Watch Out For
— Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Targeted ads aren’t just annoying, they can be harmful. Here’s how to fight back
Online targeted advertising divides and isolates us. It’s time to restore the role of consumers…
Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid
The rapid bounceback of adspend following last year’s recession shows how advertising has become an…
Why a media operating model is one of the smartest investments for growth
Operating models may sound arcane but they are increasingly critical to making sure marketers have…
Holographic Advertising
Frederico Fellini was a critically acclaimed Italian film director who earned three foreign-film Oscars and…
Spike Lee’s New Ad Touts Crypto as the Great Social Equalizer
Directs, stars in diversity pitch for Coin Cloud Spike Lee’s in the money these days.…
Absolut’s #MixResponsibly Campaign Honors the Reluctance to Resume Socializing
The vodka brand expands its ‘Drink Responsibly’ platform for the Covid era Social distancing and masking…
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…