Browsing: Advertising
4 BEST PANDEMIC PARODY ADS OF 2020
From sad piano chords to empty shelves, these filmmakers skewered all the coronavirus ad cliches…
DEAR RYAN REYNOLDS: I HATE YOU. I LOVE YOU. IT’S COMPLICATED
TBWA/Chiat/Day’s Chris Beresford-Hill says a movie star can teach the industry a lot about advertising…
GLOBAL ADVERTISING FORECAST TO SET A NEW RECORD IN 2021
5 key takeaways from Ad Age Marketing Fact Pack 2021—download a free copy of the…
Unleashing creativity against adversity
Yelling fiercely in the face of Covid, a diverse group of creatives came together to…
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Media choices remain driven by perception over evidence – that matters for recovery
New research from the consultancy Ebiquity finds that major gaps still exist between marketers’ perceptions…
Marketers need to pay attention to attention
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in…
THIS IS THE WEIRDEST AD WE’VE SEEN ALL YEAR
RC Cola’s Filipino family drama turns out to be something from a different universe…
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021
After the year we’ve just gone through, it seems dangerous to count on anything going…