Browsing: Advertising
THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
Putting a new ‘ seal ‘ of approval on advertising
New York agency Walrus sprung to life 15 years ago. In 2005, Frances Webster and colleague and…
CLUELESS & OUT-OF-TOUCH
You gotta laugh to keep from cryin’. Marketers spend half a trillion dollars a year…
BANK POSTS ‘BLOCKED’ ADS TO SAVE USERS FROM TEMPTATION
A bank is highlighting the dangers of impulse buying by posting blocked ads that steer…
FlyteVu’s Jeremy Holley on Zeppelin, Cash, and the Value to Brands of ‘Undiscovered’ Artists
Plus, mission-based companies teaming up with forward-thinking talent Jeremy Holley is a co-founder of FlyteVu,…
eBook: Upgrade your copy from filler to killer with Herschell Gordon Lewis
Delve into the works of the late great Herschell Gordon Lewis, AKA ‘The King of…
5 ads that won it for Joe Biden
Biden spent more money on advertising than any other US presidential election candidate. Joe Biden…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Everything in context – study reveals power of content-relevant ads
New research shows 70% of consumers in the UK are more likely to recall an…
This Oreo ad is a hopelessly baby-brained salute to civility before a contentious election
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…