Browsing: Advertising
Why advertisers are leaning into digital publishing strategies
The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the…
‘One debt companies are building up is burnout’: Ad tech embraces the four-day working week
Like most keen runners, Matt had to forget about the canceled marathons he signed up…
Digital bananas – establishing a Fair Trade in digital advertising
There’s a growing acceptance that the digital advertising industry needs to change, but how? Damon…
Dubai Lynx brings LYNX Live to MENA Creative Industry
Launched in June this year, LYNX Live is a digital education, inspiration and networking experience…
The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…
This decade’s most important marketing question: What data rights do advertisers possess?
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data…
How to fix the relationship between agencies and procurement
The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard…
P.J. Fleck Brings His High-Energy Coaching Style to Pizza Ads Golden Gophers coach goes to work for Red’s Savoy
“You’ve earned that right, to have ‘Sota-style pizza delivered right to your door! You are pizza…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle.
Booze brand turned an Instagram photo into a social stunt in a matter of hours.…