Browsing: Advertising
Dying is the Biggest Cause of Death
Yes, dear friends, it may come as no surprise: Bad clients are indeed deadly, but…
The storylines that will dominate the conversation at Cannes 2023
Let’s face it, Cannes can be a hot mess of absurdity, but amidst the chaos,…
Why Reddit’s recent blackout could be a real problem for advertisers
Numerous communities on Reddit have gone dark, essentially taking themselves offline, in protest of how…
Two Disembodied Brains Share Their Thoughts About Vodafone
A pair of immortal, chatty brains floating in jars and sharing their views on Vodafone’s…
Ambitious in-house agencies need strategy capabilities
In-house agencies are evolving, with half aspiring to become a lead creative agency for their…
What’s the future of print?
The shrinking size of the print ad market reveals that many marketers are shifting investment…
The Important Role of Intersectionality in the Ad Industry
Omelet CEO on why lived experiences and identities are what make incredible storytelling AAPI Heritage…
AD WRITING INSIGHTS—20 EXPERT TIPS FOR CRAFTING COMPELLING MARKETING COPY
You can totally ignore these—but please, for the rest of us, don’t Coming up with…
Full-funnel contextual advertising is finally here, and we have AI to thank
Contextual advertising’s ability to tailor the content and placement of creative to appeal to target…
Advertising gets Arab mums all wrong
Eight in 10 Arab mothers feel they are not accurately represented in the advertisements they…