Browsing: Advertising
‘Culture of venting’: How agencies manage gossip in the workplace
As he does every weekday morning, an agency executive opened up the professional networking app…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
AR puts the person in personalized advertising
Brands will gradually shift towards augmented experience as a way of reaching consumers, as more…
Amazon, Hyundai and Gillette top YouTube’s annual ad rankings
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…
Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
Creative Director’s Choice: BSSP’s Sinan Dagli on falling in love with the Apple Watch spot
Creative Director’s Choice gives creative directors a chance to highlight the best work around and spotlight…
HOW ADVERTISING CAN SAVE THE WORLD
You may have noticed that the world is a mess. It is rife with hatred, lies,…