Browsing: Advertising
Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
As more games hit the market, it becomes harder for publishers to get noticed, which…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Creation of The Attention Council puts focus on ad placement quality
With consumers bombarded by thousands of advertising messages every day, and with the great majority…
OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
P&G partners to tell compelling stories
Partnership programs “are going to create a whole new genre of advertising”, according to Procter…
How Do Clients Find Your Advertising Agency? Think List.
I just reread this 2018 post and I laughed when I realized that I had…
Seven Powerful Ideas To Help You Attract That Desirable Advertising Agency Client
Imagine that you are a desirable advertising agency client. The desirable (to me) client =…
Use customer insights and data to deliver better diversity and inclusion in advertising
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has…
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…