Browsing: Advertising
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
Why digital advertising must find a cookie substitute
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would…
When will 3D, 360-degree, and VR revolutionize social video ads?
VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge…
Bleak New Campaign Depicts the ‘Day Sushi Disappears’
The campaign aims to alert consumers to the likelihood that climate change will continue to…
DTC holding company Pattern’s Emmett Shine: ‘Brands have become tribes’
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Gin Lane was the ad agency behind some of the most well-known digitally…
A Love Story Completely Told Through Fake Advertisements
Told in 30-second chapters that look like real ads for fake products, this excellent short…
Google’s new tools aim to give advertisers real-time feedback on their ads
The new tools added to its Create with Google platform is all about testing, testing,…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
Forget ads, use experiences, says Mastercard CMO
Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their…
Forget ROAS, It’s All About ROMI Now
Your ad spend is only a fraction of your investment. To figure out the true…