Browsing: Advertising
EFF BOMB: The magic of long ideas
James Hurman examines the 2022 WARC Awards for Effectiveness North America Grand Prix for McDonald’s,…
Agency culture crucial to retaining strategists
Four in 10 strategists globally are looking to change jobs in the next 12 months,…
Meet Olliv, the Cryptocurrency Brand for the Rest of Us
Launch campaign jabs at tech-bro culture Tech bros suck! Cryptocurrency, well, the jury’s still out…
How SPO is driving ad tech’s decarbonization push
“Sustainability” is one of the latest buzzwords in ad tech with it driving many of…
Search advertising heads into a new era
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from…
Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
How can advertising drive gender equality?
Progressive and inclusive advertising offers brands more than just the fulfilment of being more socially…
Why Working With Scientists Can Help Generate the Best Ideas
An underutilized resource for advertisers What do CRISPR, ‘Oumuamua and a bobcat eating python eggs…
Playful OOH From B&Q Helps DIYers Ease Into Spring
Uncommon creates captivating visuals Hammers, saws and drills are home-improvement essentials, to be sure. But…
College Mascots Hit the Road for Nissan in Race to March Madness
Candace Parker, Kenny Smith ride along Nissan sure gets high mileage from college sports mascots…