Browsing: Advertising
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…
Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…
Apple’s new TV ad shows they hope you care as much about privacy on iPhones as they do
Data privacy is an important topic, but will it help sell iPhones? Apple obviously believes…
Sheraton Hotels Updates 82-Year-Old Logo
Sheraton Hotels & Resorts is updating its logo after 82 years as part of a…
REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
AI, Camera Module Tracks Customer Reaction To DOOH Advertising
PerceptIn, a visual intelligence company, has created technology that combines artificial intelligence algorithms and a…
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success…
In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial…
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…