Browsing: Advertising
The whole customer journey in one ad unit
Advertisers are accustomed to guiding prospects through the traditional marketing AIDA (attention, interest, desire and…
What blockchain technology can do for online advertising
Blockchain technology is all the rage now. With its history as the technology underlying bitcoins,…
What the healthcare industry could learn from Lyft and Airbnb
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare…
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction?…
WATCH THE NEWEST ADS ON TV FROM NISSAN, BUD LIGHT, CAPTAIN MORGAN AND MORE
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the…
As In-House Agencies Become The Norm, The Opportunities For Outside Agencies Evolve
According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, “State…
Johnnie Walker serves up frozen scotch inspired by Game of Thrones’ White Walkers
Johnnie Walker has worked with HBO to deliver a limited-edition product themed on hit TV show Game…
AI in Advertising: What You Need to Know
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
Consumers demand more brand ethics worldwide, study shows
The WE Communications survey includes insights from 27,000 global participants. Innovation meets ethics. This year…
Connected TV Is Reshaping Advertising
In the good old days of early 2017, the advertising world was abuzz with the…