Browsing: Advertising
10 Lessons | What did we learn from Cannes Lions 2018?
TEN LESSONS FROM THE COMMUNICATION TRACK From “hackvertising” and diversity to media consolidation and the power…
How agencies can balance originality and strategy
Striking the right balance of creative originality and strategy requires agencies to consider a variety…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
Frothing for World Cup updates? This Swedish brewer is printing Tweets on its beer
What are the two things occupying your hands while watching the World Cup? Put away…
Dove champions paternity leave in #DearFutureDads campaign
In time for Father’s Day, Dove Men+Care is supporting paternity leave to stress the importance of children…
TV ads set for digitally-driven comeback
NEW YORK: Television advertising is truly succumbing to the “digital revolution”, and is likely to…
Breaking out of advertising’s zero-sum game
LONDON: Campaign effectiveness has been declining even as the levers are in place to increase…
Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Pick of the week: Bwin delivers a masterclass in making advertising entertaining
We’re going to get overwhelmed with World Cup-related advertising so it’s difficult for brands to…