Browsing: Advertising
A Coca-Cola Bottle Visits Masterpieces of Classic and Contemporary Art
It all starts with Andy Warhol, of course What if a Coca-Cola bottle, from one…
How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…
Creativity’s Bastion: Where you make meaningful links
MENA’s largest gathering in the creative marketing community As a sister festival to the globally…
WTF is native advertising in email?
Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the…
Purpose vs. Meaning in Brands | Dr. Martina Olbert
How brands can shift advertising to meet new needs of customers. An interview with Dr.…
DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…
Will AI Kill The Advertising Biz?
Will AI Kill Advertising? I asked ChatGPT… “Will AI Kill The Advertising Biz?”. Here is…
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of…
NIKE AND TIFFANY ARE ‘A LEGENDARY PAIR’ IN TEASER ADS FOR COLLAB
This is the luxury jeweler’s first foray into footwear, though details are scant As Nike…
‘Your dollar goes a little bit further’: Smaller brands are finding TikTok to be a more profitable advertising channel
In the past year, TikTok has become a more lucrative advertising channel for smaller brands.…