Browsing: Advertising
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
The Top Dos And Don’ts Of Working With Creative People
Or, how not to be an asshole client. [Image: courtesy the author]Whenever designers get together,…
TV Advertising’s Tipping Point
Advertisers Tuning Out TV in Sign of Trouble for Media Companies Sales drop last year…
SOCIAL MEDIA ADVERTISING COSTS: HOW TO MAXIMIZE YOUR AD BUDGET
Three advertising experts share their tops tips on how business owners can control their social…
Ads are more memorable on premium sites
Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than…
Advertisers say digital ad spend won’t decline, despite continued fraud
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after…
Netflix’s Ad Featuring A ‘Person’ In An Incubator Is Freaking People Out
Netflix’s bus stop billboard on Santa Monica Boulevard in West Hollywood is creeping out pedestrians and…
Tesla created the world’s best car commercial without spending a dime on advertising
SpaceX launched its Falcon Heavy rocket on Tuesday with a 2008 Tesla Roadster as its payload. The…
Absolut Vodka Made An Ad Where Everyone Is Naked And It’s Hilarious
“In their latest ad, Absolut employees (real, actual employees) take us behind the scenes of…