Browsing: Advertising
Super Bowl Provides Opportunity for Local Businesses to Score Big
When we reflect on Super Bowl ads of the past several years, certain brands spring…
Brexit’s real impact on ad industry still ‘unknown’
UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns”…
Nearly three quarters of women over 50 shun all advertising
72% of women aged 53 to 72 – dubbed ‘baby boomers’- ‘don’t pay attention to advertising’,…
Ads That Don’t Overstep
The internet has dramatically expanded the modern marketer’s tool kit, in large part because of…
Clear Channel Outdoor Unveils ‘Behavioral’ Ad Network
In an attempt to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel…
Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Ikea’s New Ad Is A Pregnancy Test You Pee On. Really.
“Peeing on this ad may change your life,” promises Ikea in a new print campaign.…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…