Browsing: Advertising
How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’
5 lesson’s that can be learned from its enduring success It is the rare campaign…
Oath Announces 4 New Ad Formats on Mobile, Including AR and Savable Coupons
The Home Depot and Pottery Barn are testing some of them As Oath continues to…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
Advertising: What’s in Store for 2018?
Forrester Predicts Painful “Ad Correction” for 2018—Here’s What They’re Missing Earlier this month, when Forrester…
TOYOTA ECHOES ‘THIS IS US’ IN A NOSTALGIC, HEARTWARMING HOLIDAY SPOT
Lance Acord Helms 100-Second Spot That Premiered on NBC Toyota’s holiday film, a 100-second spot…
‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line
Just as controversies roll off Donald Trump, scandals don’t affect YouTube the way that many…
Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions
Some are even launching dedicated practices Amazon is no sleeping giant. As the Bezos behemoth…
From Sam Smith to Stevie: Enjoy 13 Years of Apple Holiday Ads
Apple has released its 2017 holiday ad — “Sway,” featuring airpods (which stay in place…
The Marketing Group’s blockchain-backed agency Truth promises to be antidote to industry’s media woes
The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100%…
Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook
Let there be light It’s time for Macy’s entry into the holiday advertising arms race:…