Browsing: Advertising
Gender Stereotyping in Digital Advertising [Infographic]
Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey…
Study: The longer an ad is viewed, the higher the conversion rate
IPG Finds Increased Viewability Boosts Performance, Calls It ‘Table Stakes’ Interpublic, which has been leading…
Advertisers often avoid hard news, but there’s mixed data to back this up
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…
Maurice Lévy on his 30 years in charge of Publicis Groupe
Mid-way through Campaign’s audience with Publicis Groupe’s Maurice Lévy a heavily French-accented voice exclaims, “Now…
Ad of the Day: Bose belays ‘Bliss’ with proposition showing the healing power of music
Audio hardware producer Bose is showing off its new headphone line, the Bose QC35 II, in an…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
What Don Draper Taught This Ad Agency Not To Do
To tackle their biggest jobs, the cofounders of Joan embrace roughness, naivety, and curiosity. In…
The Future Of Ad Agencies Might Not Be Advertising At All
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started…
The Digital Storefront: Advertising’s Next Frontier
Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now Window shopping: It’s…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…