Browsing: Advertising
Behavioral ad targeting gets thumbs up from CPG brands
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…
Advertising trade groups deeply concerned about Apple’s cookie blocker
Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies…
By the Numbers: Coca-Cola’s Times Square Billboard
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and…
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims
Under Armour has rolled out its #WEWILL campaign to show its support to the victims of…
Why digital brands are flocking to TV ads
Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads In recent…
How Vertical Video Is Transforming Social Advertising
As recently as five years ago, vertical video was the enemy of the internet. A…
Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
The group Truth in Advertising is asking California regulators to investigate Gwyneth Paltrow’s wellness empire…
Online Audio will be a big boon for advertisers
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships We don’t call it radio…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…