Browsing: Advertising
University of Phoenix Dives Into Immigration Debate With Latest Ad
Pivot from its previous campaigns on working parents After dedicating its last few ads to…
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
2018 is the turning point toward snackable spots The movement toward short-form video is alive…
Move over, millennials: Gen Z agencies are on the rise
Millennials, which have been called the most studied generation to date, have gotten so much of the…
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
Converse gifs up Millie Bobby Brown for new back to school campaign
Converse is helping kids gear up for school with a new collection of apparel, shoes and…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
VR ADS ARE ALMOST HERE. DON’T ACT SURPRISED
IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left…
How advertisers can maximise Social TV
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied…
Mazda skids across the screen in distracted driving ad
Dive Brief: Mazda, the Japanese car company whose U.S. sales fell 14.7% from a year earlier to…