Browsing: Advertising
The Ad-Solute Truth: iPhone 14 | R.I.P. Leon | Apple
https://www.youtube.com/embed/t2n0ykn4AKw We all can learn from Apple’s approach to combining practical product demonstrations with entertaining…
A.I. Wrote an Ad for Mint Mobile. It’s Basically ‘The Shit’
Ryan Reynolds finds ChatGPT ‘mildly terrifying’ Who’s writing Ryan Reynolds’ ads for Mint Mobile these…
A.I. vs. Human Creativity: Where Do We Go From Here?
“Because I was born believers. If you can beat him—legend that thing. If you have…
Creativity and the ‘in between’
Where does creativity come from, and where are the finest, most useful connections made? In…
Listen Up: Why It’s Better to Be Interested than Interesting
As a communication expert, Alison Wood Brooks spends a lot of time talking about talking.…
The 2023 podcast advertising landscape, as predicted by several industry execs
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.…
The definitive Digiday guide to what’s in and out for advertising in 2023
Adland saw its fair share of ups and downs this year. For a comprehensive look…
CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
Attention Applied: Time-in-view is the downfall of modern measurement
Professor Karen Nelson-Field, founder of Amplified Intelligence, joins WARC with a new bi-monthly column, Attention…
Social commerce is on the precipice of a ‘return to basics’ for advertising and a major shift for search
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s…