Browsing: Advertising
The Danger of Assertive Advertising
Researchers find that ads that tell consumers what to do often end up turning them…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
Major Brands Get Hip To Haptics
A recent video ad for Arby’s showed pro golfer Andrew “Beef” Johnson on the green…
Driving for a Dying wish!
A 78-Year-Old Irish Grandma Is the Star of VW’s ‘America’ Campaign https://youtu.be/rpq4NXtokNU VW set the…
Against all odds, the sure fire route to inspiring storytelling
Jockey ‘Show Em What’s Underneath’ campaign sees war orphan turned ballerina Michaela DePrince spread hope…
Can Amazon rise to Facebook, Google status in digital advertising?
BMO Capital Markets: Amazon’s 2017 Ad Revenue Could Top $3.5B Amazon’s ad revenue may be…
Google Hotel Ads Is Becoming the Behemoth Everyone Feared
Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably…
Advertising in the Age of Distraction
Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to…