Browsing: Advertising
Maybe advertising can solve all the world’s problems
Now that Pepsi has defused social unrest, what are you waiting for, on-the-sidelines brands? If…
A sign of things to come for the advertising industry. It just doesn’t add up!
The ad industry, has been in deep sand for quite a while. With multiple aspersions…
Why Interactive Ads Are Becoming the Norm for Streaming Platforms
Finding ways to keep viewers engaged Technology around TV keeps advancing, and advertisers are desperate…
Countering Disruptive Ads: The Technology Juggernaut
Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale The biggest players in…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
How Long Until Facebook Is Floating An Ad In My Morning Cup Of Coffee?
Facebook debuted amazing augmented reality technology. Are you ready for Facebook to own your real…
In A First, Foot Locker Flaunts Global Appeal
Foot Locker—long a fan of playing it for laughs with famous athletes—is taking a different…
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
Gen Zers Are Savvy Ad Blockers
Those born during the Gen Z generation like the freedom to explore their interests –…