Browsing: Advertising
In an Age of Declining Trust, Is Advertising Actually Gaining Ground?
Consumers say they trust ads, new survey finds Trust in key institutions has plummeted in…
FIVE WAYS TO STAND OUT IN DIGITAL MARKETING AND ADVERTISING
The days of traditional marketing and advertising are long gone, but companies – especially large…
Programmatic can be improved
Programmatic buying is under the spotlight as never before following news of the placement of…
YouTube gives all advertisers 3 standard video metrics
YouTube Clears Up Metrics Mess by Focusing on These Three Stats YouTube is looking to…
Burger King Crowned Cannes Lions Creative Marketer of the Year
The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative…
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
In-Car Advertising: GM, IBM Pair Watson and OnStar to Deliver Brand Messages
Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced…
Neither Heinz nor Don Draper appear in ads straight from ‘Mad Men’
Advertiser- Heinz Sector- Agencies and Food and Drink Exposure – United States David Miami brings a fictional ketchup…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…