Browsing: Advertising
Adidas Knocks Under Armour Again With This Inspirational ‘One in a Billion’ Ad for China
And David Beckham pops in to say hi Some in the Western world retain unfortunate…
Five lessons for creative businesses from the world of music management
We spend much time applauding creative talent and achievements, but perhaps we should pause occasionally…
See the Spot: Adidas’ Past Creates Its Future
https://youtu.be/cCwtq5zCOBI Adidas is doing it its own way—and it’s working. As part of the relaunch…
Agencies get excited about Instagram ads in Stories and new analytics tools
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
How advertising is challenging anti-Muslim attitudes
In Year of Anti-Muslim Vitriol, Brands Promote Inclusion The gentle piano music starts as the…
What Beyoncé & Shakespeare Have In Common: The Key To Creativity
What makes Beyoncé so iconic? Many artists have the talent, but few keep making hits like…
Ad Agency Executives to Watch in 2017
A handful of top agency executives are charged with effecting change It’s been a roller…
No more Death by PowerPoint
How Bono, Apple And LinkedIn Make Presentations Engaging And Memorable An estimated 350 PowerPoint presentations…