Browsing: Advertising
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…
The top 40 client-agency relationships last an average of 22 years, finds R3 research
R3 has released its guide to the best client-agency relationships, selecting 40 out of a…
Ikea Strategy Ditches the Dream Home for the Daily Grind
THE settings for the vignettes are workaday and unassuming: a living room where a man…
Digital word of mouth is the future of advertising
We all know that we’re consuming media in a very different way from ten years…
Publishers Are Rethinking Those ‘Around the Web’ Ads
You see them everywhere, and maybe, sometimes, you click: those rows of links under web…
How to Create Eye-Catching and Effective Headlines [Infographic]
Well-written headlines have the power to pull in customers who then peruse your content and…
Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines
JWT and others are already in the publishing game In late September, J. Walter Thompson’s…
‘Consumers Love When We Can Mess With Their Minds’: PepsiCo VP
Brands that are connecting at the speed of culture will win, said Adam Harter, PepsiCo’s VP…
AT&T Deal for Time Warner Could Open More Options to Advertisers
Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications…
Survey: 50% of brands, agencies still not talking about transparency
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency In the months since…