Browsing: Advertising
CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change
Talent, adapting to the pace of change and managing content flow across multiple platforms are…
The case for reward-based advertising
Your ads are not as great as you think they are. Every day, consumers are…
Brands see potential in virtual reality advertising
The digital ad industry’s biggest trade group says consumers want to see more commercials they…
Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
Tuning in to video on demand
This post is sponsored by Canoe. As more people watch their favorite shows through video…
Lenovo Tells Consumers To ‘Skip The Sevens’
Lenovo and Motorola are thinking that maybe seven isn’t such a lucky number for consumers.…
Out-Of-Home Advertising Experiencing A Renaissance
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank…
YouTube Monitoring Ad-Friendly Content – To Become More Like TV Networks?
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other…
Travel Brands Are Spending More to Advertise on Social Media
Many travel brands are loading their social media channels with user-generated content and influencers to…
Why the Conversational Power of Podcasting Is the Future of Advertising
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content…